Lego’s most current logo has been around since 1998. It is old-fashioned yet straightforward. The logo consists of shapes and primary colours that express its simplicity. The logo’s colours have not been modified in over 40 years. Lego’s mission is to encourage creativity and inspire. However, the current logo is simply a logo that lacks imagination and the expression of the brand’s mission. Therefore, Lego needs to modernize its logo in order to define the brand and its mission by modifying the shape, font, and colour of the logo.