The Costume Shoppe is an all-year-round local and family-owned costume store in, Calgary. The local business opened its doors in 1996 in the community of Inglewood. Since then, the store has relocated to the corner of Blackfoot Trail and 42nd Avenue, where it currently resides. After relocating, the business launched its e-commerce store. 

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In collaboration with The Costume Shoppe, I was asked to assist with the creation of a new brand guide, stationery package, and a homepage carousel template that would correspond with its new website template. This project challenged me as I was not redesigning a brand as I typically do, but I was adapting it to the new website design. The theme of the guide along with the design of the stationery package and homepage carousel now match the new theme of the brand.